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Latest News

Online shopping erodes brand loyalty

17 January 2017 at 08:52 by Sarah Collinson

A new report from Verint and IDC has shown that modern consumers who are used to shopping online rather than buying items in-store are less loyal than their predecessors, with customer retention rates falling seven per cent around the world last year. Analysts are convinced that this trend is to do with the shift to digital retail platforms, since brands that only exist on the web are less likely ... Read full article »